The eight most spectacular campaigns of 2015
CAMPAIGNS The Guinness World Records company commemorates eight record-breaking campaigns that have immortalized themselves in the public's memory.
May 19 - The biggest piggy bank
The largest piggy bank in the world is a record of the Ludwigsburg District Savings Bank from May 2015, with which the bank wanted to introduce children to the basic idea of traditional savings and the handling of money. The giant red pig has a diameter of 18m and weighs a remarkable seven tons. Inside the piggy bank, which has been christened Louise, there is space for an entire exhibition on the topics of money and saving.
March 2 - Most people yodeling at the same time
A record from Germany? From Austria or Switzerland? Quite wrong: In Silicon Valley, 3,432 employees of Yahoo for the record. For the Internet company's 20th anniversary, employees gathered outside Yahoo's headquarters in Sunnyvale and broke the previous record of 1,795 people set by Yahoo itself in 2004 with their yodeling. In addition to being a creative way to celebrate Yahoo's anniversary, the alpine call allowed for a unique employee event that deepened and fostered team cohesion in a distinctive way.
April 4 - The largest fire mosaic
The US drama "Chicago Fire" could be described as a red-hot series - and the film created by Universal Networks International Germany Guinness World Records record. 5,480 torches were lit at the start of the third season and arranged in such a way that they formed the face of series hero Kelly Severide when viewed from a bird's eye view. Elmar Krick, Marketing and Creative Director, Universal Networks International Germany, says: "A world record for the start of the new season of Chicago Fire doesn't happen every day. The reaction from fans worldwide as well as in the press and industry was overwhelming and proves that the Guinness World Records brand has great appeal."
April 11 - The biggest Segway parade
With not one but two records Sony Pictures Entertainment for the second part of "The Department Store Cop" with Kevin James in the role of the obese mall sheriff Paul Blart. As part of the film premiere in New York, the record also celebrated "National Security Day", an event supported and promoted by New York Mayor Bill de Blasio.Blart's favorite means of transportation is the Segway - so what could be more obvious than setting a record with exactly that? 108 participants on Segways gathered in New York on April 11 and broke the records for "Largest Segway Parade" and "Most people riding 360-degree spins on Segways simultaneously." Kevin James, who led the parade, is very happy about the two records: "Meryl Streep was nominated for 19 Academy Awards and won three. I hold two Guinness World Records titles on a Segway. So things are going pretty well for both of us."
June 10 - The quietest place in the world
In the middle of the headquarters of Microsoft in Redmond, USA, is the quietest place in the world. The small, anechoic chamber has a noise level of -20.35 dBA, which is only possible thanks to the special design and the sound-absorbing material used. Microsoft wanted to demonstrate its exceptional position in the field of research. The soundproof chamber is primarily used to test sound and devices. The Guinness World Records title shows just how much soundproofing technology has improved in recent years.
September 12 - The largest human image of a bottle
Nothing stands for the Coca-Cola brand more than the distinctive red bottle and nothing could be more symbolically suitable for a record attempt. Therefore celebrated Coca-Cola HBC (Hellenic Bottling Company) from Nogara, Italy, celebrated its 40th anniversary with the record for "The largest human image in a bottle". 664 people in Coca-Cola red T-shirts formed the legendary brand symbol and broke the record with the 30 x 8m human bottle.
September 14 - The largest loop driven in a car
Spectacular and released just in time for the IAA, this record made big waves in the international media landscape. The professional stunt drive through a 19.08-meter-high loop was used to advertise the Jaguar for its new F-PACE sports car and its agility and speed. Driver Terry Grant described the car's outlandish performance demonstration as "one of the proudest moments" of his career.
November 12 - The biggest business card
At 3.405 m2, this business card is unfortunately a little too big for the wallet, but without question an eye-catcher. The XXL cards should not only draw attention to their owner, but above all to their producer. instantprint to attract attention. The online print shop's unusual record was set as part of a marketing campaign and packaged in a funny video in which the oversized cards were handed over to their owners, who until then had thought they had ordered normal business cards.
