Sports sponsorship: profit or danger for the corporate image?
With all the negative headlines in the sports sector, is it still worthwhile to sponsor sports at all? And if so, which sports have a good image? Your opinion is needed!
Sports scandals like the one at FIFA with boss Sepp Blatter also cast a bad light on sponsors. Has sports sponsorship had its day? Be it corruption, doping or betting fraud: Sport is increasingly being associated with negative headlines. The corruption scandals surrounding FIFA, for example, also cast its sponsors Coca-Cola, VISA and McDonald's in a bad light. Is it still worthwhile for companies to sponsor sporting events? And which sports have the best image? Take part in our short survey now (five questions, duration approx. five minutes).
>>> To the survey <<<
The best comments will be published with a picture in the next issue of MK.
About MK Opinion
Every month, we survey our readers on a controversial topic from the field of marketing & communications. The results are published online and in the print edition. MK Marketing & Communication Published. Opinion pieces so far:- September: Neuromarketing- October: Digital Marketing- November: Trade mediaBy the way: The results of our last survey "What does successful mobile advertising look like?" are available here or in the current issue MK Marketing & Communication 12/2015.
