Touchpoints: In touch with today's customer

BOOK TIP In the book *Touchpoints*, author Anne M. Schüller explains how important social networks are for customer relationships, how to build a customer touchpoint marketing strategy in four steps, and how to improve the touchpoints between leadership and employees.Anyone who suspects that the title of this book is just another one of the countless short-lived management trends is mistaken: Anne M. Schüller addresses what is probably the most central issue for the success of a company today, namely the relationship with customers. She provides a management approach that could be fundamental for the future. Of course, the principle that the customer is king is not new; but how this king ticks in our web-based and social media-driven society and how to turn him into a loyal fan of the company is something you first have to learn.The instructions in the book are very detailed, but also clear and concise. It deals on the one hand with the points of contact between the company and the customer and on the other with those between management and employees. The book provides a four-step process for both areas. And what sounds rather dry is actually easy to digest thanks to the brisk writing. getAbstract recommends the book to all managers who want to equip themselves for the Web 3.0 business world - and have no fear of contact.getAbstract rating: 8Feasibility: 9Degree of innovation: 7Style: 9 

Publisher: GabalYear of publication: 2012Pages: 351ISBN: 9783869363301