Trade media: specific target groups and exciting content in demand
Further comments: What is the importance of trade media in the marketing mix and why?
"Quite large, depending on the customer or purpose."Unger Daniel, GOLDBACH INTERACTIVE (Switzerland) AG"If content marketing is a strategy or PR is a dominant tool, then trade media cannot be missing from the marketing mix."Paradiso Sandra"Trade media create a sense of "we" among thematically initiated people. Those who belong to the "family" enjoy higher trust."Markus Gabriel, Angelink AG"The more specific the target audience for a product, the more important trade media are in the marketing mix."Schneider Bernhard, Schneider Communications AG"To ensure that all channels are covered, it is imperative that the trade media are also taken into account. Accurate information is often fetched via trade media!"Dörgeloh Sindy, mas-concept AG"Traditionally still a high priority, which is being replaced by new investments of marketing budgets in diverse, non-publishing digital channels."Heidl Karen"In the B2B environment, for the right target group, specialist media will tend to gain in importance, depending of course on the significance of the medium and the relevance of the content. Reference cases, success stories, etc. about complex issues help decision-makers to get an overview of the respective market. Critical, questioning reports are helpful for both readers and providers and raise questions that the respective industries are certainly happy to address."Pieper Marco, Graphax AG"Depending on the target audience, trade media, true trade media, still rank high in the mix: they are close to their readers and consumers and their credibility is high."Nold Matthias, Kommunikationskultur GmbH"Clearly defined target groups, relevant content and high credibility make trade media an important element in the marketing mix - yesterday, today and in the future."Sigel Peter, Monto Advertising Agency AG"Specialist media are essential in certain sectors (e.g., the machine industry), because readers often don't sit at their computers all day. In addition, specialist media do not live on short fodder, but on detailed and well-founded articles on specific topics. Also, the issues are archived u. u."Egli Rolf"Since there are few alternatives a high one."Celia Ivano, media BROS."Depending on the product with ZG-specific product / ZG-specific targeting, the advertising impact can be comparatively high."L. Würth"High credibility and small wastage due to the addressee's affinity for the industry."Lustenberger Josef, beagdruck Emmenbrücke"Trade media enjoy a very high degree of credibility and must therefore be taken into account. From my point of view, you can't make a blanket statement about the importance. Because not every service provider needs the trade press to the same extent."Treichler Tobias, St. Gallen-Lake Constance Tourism"Multi-use, physical presence."Stebler Werner, advertising concepts"High importance to reach specific stakeholders."Grütter André"Printed trade media have a longer "impact time" than electronic media."Zurflüh Fredy, cce-partner, Herisau"Focus should be increasingly online."Seiler Beat, Present-Service Ullrich & Co."Trade media are often consulted by subject matter experts - the ideal target audience!"Blättler Nicole, Nidwalden Cantonal Bank"Unchanged high because they ensure a direct, technically relevant and accepted approach to the target group."Kreuter Joachim
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