Swisscom launches new communication platform

STORYTELLING With the new "Stories" platform, Swisscom wants to inspire its customers to discover Switzerland as the "land of opportunity" for themselves. Swisscom is committed to a networked Switzerland so that possibilities become reality. With various ideas and solutions, Swisscom wants to awaken the potential that lies within each individual and inspire them to become part of the land of opportunity. This project now has its own presence: Swisscom Stories. www.swisscom.ch/storys editorial and multimedia stories show readers the many possibilities in a digitizing world. With an optimistic attitude and from a surprising perspective, the editorial team designs its articles around digital life, technology, sustainability and modern working. "Storys is our commitment to storytelling: we want to take care of Switzerland and encourage people to engage with digital life. In doing so, we inspire readers to discover the land of opportunity with us and shape the future," says Tim Alexander, Head of Brand and Marketing Communications at Swisscom.Swisscom wants to use Stories to tell exciting stories from the digital world of today and tomorrow and offer surprising insights into Swisscom as a company. For example, a video shows what everyday working life is like in the Mittellegi and Concordia mountain huts, which are equipped with broadband connections, or how a farmer works who manages his farm exclusively by digital means. There are also tips and tricks for digital life as well as entertaining columns and contributions from renowned guest authors.Storys will initially be launched in German and from October also in French. The platform will therefore initially run under the beta brand "Nova".