"62a": New branding and design magazine

BRANDING Zurich-based brand agency Process celebrates its 20th birthday and publishes "62a", a new branding and design magazine with stories, interviews and background information. To mark its 20th anniversary, the Process agency has produced a new branding and design magazine. It is called "62a" and features people and stories about brands and design. The first issue is dedicated to a topic that fascinates people, brands and design in equal measure. The character. For example, actor, musician and brand ambassador Carlos Leal talks in an interview about the role of brands in his life and his definition of character. Designer Lidan Liu is portrayed as an outstanding representative of China's design scene. And Jean-Claude Biver from Hublot provides insights into his thinking and work. On September 17, 2015, the magazine vernissage was also celebrated with 350 guests at the Process birthday party at Schiffbau Zurich. "62a" is published once or twice a year with a print run of 3,500 copies in German, English and Chinese.

The cover of the current issue.20 years of ProcessProcess was founded in 1995 as an agency for corporate design by Bärbel Fritz and Martin Kessler in Zurich and has developed over the years into a successful branding and design agency with offices in Zurich, Shanghai and Taipei. With a team of 40 specialists made up of a dozen different nationalities and expertise in the areas of brand strategy, brand staging, brand communication, employee engagement, editorial and product design, Process serves a broad portfolio of clients ranging from the energy service provider BKW to the Graubünden winery Davaz.