Role models for customer orientation
CRM Two companies were honored as role models for customer orientation at the Swiss CRM Forum on September 15 in Zurich's Kongresshaus.
The award recipients: Camag CEO Markus Wyss and Walbusch Managing Director Bernhard Egger.Bernhard Egger, Managing Director of Walbusch Walter Busch AG in Widnau, accepted the Swiss CRM Award 2015 in a packed hall at the Kongresshaus Zurich. The fashion company has successfully developed from a pure catalog mail order business to a broad-based company with multi-channel sales. Also nominated for the Swiss CRM Award were Swisscom with its cross-channel experience project and Mila for its online marketplace for services.Marketing Leadership AwardThe Marketing Leadership Award was presented for the first time at the Forum. This was based on the "Swiss Marketing Leadership Study 2015" by the ZHAW School of Management and Law, which was presented for the first time at the Forum. The winner, Camag Chemie-Erzeugnisse und Adsorptionstechnik AG, was selected from a group of top performers. This also includes Flawa, Nüssli, Wincasa, Seitzvalve, Siga and Komax Wire. The award was presented to Camag CEO Dr. Markus Wyss by jury president Dr. Brian Rüeger, Head of the Institute of Marketing Management at the ZHAW School of Management and Law, based on the company's own assessment of how successful these companies are compared to their competitors in the following areas: Fulfilling consumer needs through superior services, recommendation rate, profit growth and sales growth. A success score was calculated from the responses and checked for reliability using Cronbach's alpha criteria.
