New experience campaign from Swiss Post

<span.<span id="more-105651">Whether postal agencies, PickPost points or My Post 24 parcel machines: Swiss Post now offers numerous new access points and innovative services that meet changing customer needs.The campaign "The Yellow Tour" shows in concrete terms how simple postal services are today, independent of time and place: Swiss singer and songwriter Bastian Baker proves this on "The Yellow Tour", a Swiss Post tour specially created for him, where he performs seven concerts with all the extras, supported by Swiss Post services. PostLogistics is responsible for transporting the band's equipment and the stage set. The Postbus is used as the tour bus. There, Baker uses the free Postbus WiFi to chat with his fans during the journey. Anyone who sends in a selfie during the tour using the PostCard Creator app will then receive a printed postcard with Bastian Baker's original signature from Swiss Post. All ticket sales are handled by the post offices and the online Post Shop. In addition, Swiss Post will of course also provide its traditional services with letters and parcels and will deliver Baker's fan mail, for example. "The Yellow Tour" will be launched in September and is the start of a multi-year communication campaign by Swiss Post to introduce private customers to the world of the new Swiss Post access points and services.the campaign message will be used in various TV commercials, print ads, online displays, at trade fairs, at events and, above all, on a web hub.on the trilingual site. TheYellowTour.ch fans can follow, almost in real time, how Baker experiences his tour with the help of the Post's offerings. And they can also learn more about the services and how they can use them themselves. Of course, they can also buy concert tickets or win them via a competition and watch the concert in Zurich in the livestream.