Interactive moving image campaign for Granini

VIDEO CAMPAIGN Real-time advertising, video, and interactivity are currently hot topics in online advertising. With a programmatically delivered, interactive video campaign for their client Granini, GroupM and Stailamedia are demonstrating that these international trends have also taken hold in Switzerland.Stailamedia and the GroupM subsidiary Xaxis have implemented the first programmatic interactive moving image campaign in Switzerland for Granini. in-stream advertising is still technically complex. In contrast to display advertising spaces, a video player stands between the SSP and DSP - the technical systems for implementing programmatic campaigns on the provider and buyer side - in the case of in-stream video inventory. The multitude of different video players and, in particular, the constantly growing video inventory in mobile have always made programmatic video more technically demanding than programmatic display, and the VPAID standard defined for the implementation of interactive moving image campaigns, which is usually only available in Flash players and therefore not on mobile devices, poses a further challenge for the programmatic world.Together with Xaxis, Stailamedia was able to implement a data-driven, interactive video campaign for the advertising client Granini via the Stailamedia Exchange. The server-side integration of the Video DSP and the Stailamedia Exchange makes it possible to buy interactive video campaigns in real time and driven by data. "We are delighted to have found a service provider in GroupM that shares our passion for technological innovation in online marketing," says Jochen Witte, COO of Stailamedia AG. "GroupM and Xaxis always want to ensure a technological edge in the implementation of online campaigns. We are therefore delighted to be able to offer our customers in Switzerland a modern and future-proof moving image product," says Christian Gründel, Director Xaxis, GroupM Services AG.