Keynote: Where innovation is at home

answered. Today, there is no question that workplaces must support the health and well-being of employees. However, in a knowledge and innovation-driven economy, this is no longer enough. Only those companies that are innovative and fit for the future will be successful on the market. Today, an innovation is far more than just a new product or service; it encompasses an entire ecosystem. A successful company must also be an innovative world of experience. The consulting firm "The Living Core" addresses this topic at the Basel Marketing Spot.The speakersMarkus F. Peschl Professor for Cognitive Science and Philosophy of Science at the University of Vienna and Thomas Fundneider, Managing Director of The Living Core GmbH, will be appearing in Basel and Zurich. They will not only talk about what it takes to systematically generate innovations and how companies can react to changes in the future, but will also present a tried-and-tested process model. This is suitable for structuring complex projects and helps to jointly implement customer projects. This approach is illustrated in more detail using practical examples.

From left to right: Thomas Fundneider and Markus F. Peschl talk about innovation in companies at the Basel Marketing Spot.The keynote will be held on September 16 at the Holiday Inn in Zurich and on September 17 at "Das Schiff" in Basel. Both days will start at 6 p.m. Further information: http://www.thelivingcore.com/de/#papers