The new referral marketing

The number one purchase trigger is recommendations from friends, acquaintances and colleagues as well as expert advice on internet portals and forums. They enjoy a high level of credibility - quite unlike the full-bodied advertising promises, which are now almost always at the beginning of the decision-making process. Online, new, innovative forms of recommendation are opening up that go far beyond traditional recommendation marketing. This offers companies completely new opportunities for targeted referral marketing that is free of coincidence. new referral marketing is about much more than simply asking for a few addresses or a friendly appeal to recommend a product, supplier or service. It is about systematically developing referral marketing and using it as a marketing tool. Word of mouth and recommendations support sales and marketing activities, protect against price attacks, make the laborious process of acquiring new customers easier - and at the same time save the advertising budget.In her new book, Anne M. Schüller uses many practical examples to show why a strategic focus on loyal fans, busy multipliers and committed recommenders is the best sales growth strategy of all time. This standard work reveals how to- become recommendable as a provider,- generate recommendations elegantly and unerringly,- turn customers into pre-sellers with reference marketing,- use customers as opinion leaders with influencer marketing,- manage positive word of mouth on the Internet,- find key figures that are important in recommendation marketing.