Swiss Illustrated new on Friday

<span no longer appears on Mondays but on Fridays. The editorial content has also been expanded.New publication date, even more content, the "Swiss Illustrated" is expanding: "We are the leading family magazine in the country. That's why we want to offer families and kids even more, including carefully tested excursion recommendations for the weekend," says Urs Heller, Head of Ringier Magazines. And: The SI is no longer just looking for its VIPs on stage, in front of the camera and in the stadiums: people with extraordinary talents and passions, everyday heroes are the new VIPs. The editorial content is enriched by fascinating photo reports that show Switzerland from its most beautiful side, and the editorial team is headed by the two co-editors-in-chief Stefan Regez and Werner De Schepper. For the "relaunch" after 104 years, there is a gentle redesign; Nina Thoenen and Ulrike Beling have developed the graphic concept together with a SI-team. -------------------MK stays on the ballIn the September issue of "Marketing & Communication", Urs Heller reveals more about the topic in an interview.