Prices

BOOK TIP In the book "Preisheiten", author Hermann Simona explains why profit counts more than turnover, how the optimum price can be found and what should be considered when pricing. Price guru Hermann Simon inoculates the reader with price wisdom in his book. The most important one: price is the most effective profit driver; disciplines such as marketing are meaningless in comparison. Simon demonstrates this convincingly right at the beginning with simple example calculations on profits, losses, returns on sales and price elasticities. You quickly get the feeling that you are holding a business textbook in your hands, but the many practical examples of pricing policy and pricing strategies break up the dry theory just in time and provide pricing newcomers with numerous aha moments. The reader even learns something about the psychology of pricing, although it is noticeable that Simon begins to leave his usual terrain at this point. getAbstract recommends the book to all CEOs, decision-makers, managers and salespeople who are allowed to tweak the price and now, with Simon's help, also understand what they can do with their tweaks. getAbstract rating: 8Implementability: 9Innovation level: 7Style: 8Publisher: CampusPublication year: 2013Pages: 287ISBN: 9783593399102