The ten biggest mistakes in case studies

CASE STUDY The case study is a challenging genre. Case studies are aimed at decision-makers who have developed a natural aversion to empty rhetoric and want a quick overview. On the other hand, technicians and experts love details and in-depth information. A good case study will appeal to both audiences.The graphic design also needs the professional approach. An awkward or poor design spoils the best text. Finally, project work requires diplomacy and tact, because the copywriter is also confronted with information that, when poorly formulated, can do more harm than good.Author Michel Benedetti has been writing case studies for companies as a PR editor and journalist for 15 years and has tried to consolidate all the experience and advice in the whitepaper "The 10 biggest mistakes in producing case studies".Mistake #1 Losing sight of the target audienceMistake #2 Neglecting researchMistake #3 Not consulting internal expertsMistake #4 Neglecting the interview with the end customerMistake #5 Not establishing clear resultsMistake #6 Being too formalistic in the text editingMistake #7 Not looking for a catchy hookMistake #8 Putting the customer in the wrong lightMistake #9 Not paying attention to the quick and slow reader and slow readersMistake #10 Too dry or too much hypeThe whitepaper is out there here.