Clustering Switzerland - Who, what, how, when?

ADVERTISEMENT How can Swiss consumers be classified? What interests them? How do they inform themselves? The 19th Swiss Media Research Day will focus on advertising-relevant consumer types.WEMF research experts Harald Amschler and Dr. Jella Hoffmann show that individualism knows its limits even in pluralistic societies and that consumers can be structured according to typical behavioral patterns. Their analysis reveals the behavioral and attitude profiles of different consumer types and which channels can be used to reach them most effectively. Keynote speaker Elmar Weixlbaumer explains how these consumer typologies can be used for optimal market development and how poor placement of ads costs companies a lot in terms of reputation and advertising impact. The fast pace and vastness of the Internet make it doubly difficult to control. WEMF is responding to these challenges with its future Viewability and Brand Safety offering. The new tracking options will be presented for the first time at the established industry event, and this year's pre-conference workshops will once again offer the opportunity to enter into dialog with WEMF research experts and gain first-hand research insights.the event will take place on Wednesday, September 9, 2015, in the Kursaal Bern.more information and registration:www.wemf.ch