Inspire, impress, touch with words

BOOK TIP In "Emotional Rhetoric", author Anita Hermann-Reuss explains which methods you can use to arouse certain emotions in a speech, how you can spice up speeches and which rhetorical figures add the finishing touches to a speech.Why do some speakers inspire us while others make us yawn? Anita Hermann-Ruess' handbook illuminates the art of rhetoric from a wide variety of angles. Behind the rather abstract title lies a step-by-step guide to persuasive, gripping speeches. In addition, the book contains a repertoire of stylistic figures that provide the finishing touches. If you enjoy following the author's tips, it's because her book - like a good speech - is very thoughtfully structured. Some things may be repeated a bit too often - but that is also a rhetorical tool. getAbstract recommends this book to anyone who holds speeches and presentations professionally, writes texts or has to convince other people, including anyone who works in marketing or sales.getAbstract rating: 7Feasibility: 9Degree of innovation: 4Style: 8 Publisher: GabalPublication Year: 2014Pages: 224ISBN: 9783869365626