The WTC with new branding

BRAND Modern, fresh, international: this was the claim of the new branding concept for the World Trade Center Zurich. It was developed by Frontwork AG. The new branding of the World Trade Center included the modernization and revision of the exterior signage as well as the routing inside the building. Exterior signage, pillars with traffic guidance systems and an illuminated pylon with a glass front were used. The illuminated signs were converted to LED. Inside, wall panels for monitors attract the attention of visitors, and the new, internationally oriented signage concept of the WTC runs right through - from the entrance to the toilets.