Cannes: the Swiss Lions
CANNES LIONS FESTIVAL The first awards were presented on Monday, June 22. And the first Swiss winner is among them. There are also some Swiss Lions among the nominees today. Yesterday, the Cannes Lions Awards were presented in the Direct, Mobile, Press, and Promo & Activation categories. Among the winners was a Swiss entrant. Leo Burnett Switzerland for Samsung Switzerland However, he was unable to win a Lion. Yesterday's winners and their entries can be found on the Festival Page It is clear. Today, awards are being presented to the best projects in the categories of Media, PR, Outdoor, Glass, and Creative Effectiveness. Swiss entries were submitted here as well, and one even won an award:Category: MediaIn this category, to be precise. The Saatchi & Saatchi agency created the magazine «Vangardist»—the magazine for the modern man. The «HIV+» issue impressed the jury and won 2 silver and 1 bronze awards.
Design categoryThe Leo Burnett agency is represented at the Cannes Lions Festival with numerous entries. In this category, Leo Burnett is presenting its design for the Emmentaler cheese annual report.
Category: GlassOn behalf of the Zurich Women's Center, Publicis Communications created a video that advocates for women's rights.
Category: RadioTo raise awareness of Neuroth’s Hearing Aid product, the FCB Zurich agency came up with the following two campaigns:http://www.canneslionsarchive.com/winners#.VYkkdQLEt3o.linkhttp://www.canneslionsarchive.com/winners#.VYkklf7yPk8.link
