The magazine that awakens longing
MEDIA The new "Valais" magazine from Valais/Wallis Promotion in cooperation with Ringier will be published for the first time on June 15. Captivating pictures, exciting reports, tips for excursions and personalities who shape the Valais are intended to show the diversity of the Valais. The magazine "Wallis" will be distributed for the first time on June 15, 2015, piggybacking on Schweizer Illustrierte in German-speaking Switzerland and on June 18, 2015, piggybacking on Illustré in French-speaking Switzerland. Around one million readers will thus be reached in Switzerland. In addition, the magazine will be available in attractive locations such as hotel lobbies, tourist offices, museums, and at official events such as the anniversary celebrations on August 7 and 8, 2015, thus ensuring a presence over a longer period.Stories that get under your skin"In the Valais magazine, we convey the emotionality from the image campaign Valais. Carved in the Heart. via unique stories that get under the skin, impressive photo reports and portraits of exciting personalities. In short, we create a longing for Valais," says Damian Constantin, Director of Valais/Wallis Promotion. The "Valais" magazine offers a unique opportunity to show the diversity of the Valais across all sectors and to address topics from tourism, culture, agriculture, and trade and industry.A premiere for the anniversaryThis first issue of the magazine "Valais" is dedicated in a significant part to the bicentenary of the accession of Valais to the Swiss Confederation and promotes the summer in Valais. "We would love to do another winter edition right away," Damian Constantin indicates. Further editions are planned, but the publication depends on finding enough partners to co-finance it. In any case, the Valais still has many exciting stories to tell.some impressions from the magazine:
