"Good communication must provide orientation"

AWARD CC The eleventh Corporate Communications Award will be presented on September 10, 2015. Two new jury members were sought for this. Kathrin Amacker, Roman Hirsbrunner and Cla Martin were found. In addition to last year's jury members, Kathrin Amacker (Head of Communication, SBB), Roman Hirsbrunner (CEO, Jung von Matt/Limmat) and Cla Martin Caflisch (Head of Communication and Marketing, PHBern) are three new faces from the corporate, agency and academic sectors on the jury.Kathrin Annacker explains her motivation for joining the jury: "Good communication must provide orientation. It should differentiate and arouse desire. This requires a clear strategic direction, perseverance and, above all, the courage to implement ideas consistently. As a jury member, I would like to help ensure that this courage is rewarded. "Roman Hirsbrunner says about the importance of communication work: "Products and services are increasingly interchangeable today. Good communication, whether internal or external, can tip the scales when it comes to sustainable business success. "This year's jury again includes: Victoria Marchand (Editor-in-Chief, Cominmag), Prof. Dr. Peter Stücheli-Herlach (Head of Organizational Communication & Public Relations, ZHAW Zurich University of Applied Sciences), Matthias Graf (CEO, Burson-Marsteller Switzerland) and Stefan Schär (Head of Marketing and Communication, BDO AG). Award Corporate Communications will take place on September 10 from 5.30 pm in Zurich. The submission deadline for communication projects is July 15, with entries submitted by June 12, 2015 still benefiting from an early bird price. Since this year, the only nationwide award in the field of communication has been actively supported by the pr suisse association as an industry partner.

Kathrin Amacker, Head of Communications at SBB AG, Bern, is a new member of the jury for the only nationwide award in the field of communications.