Trade fair shows trends in promotional products

Catherine Stuarnig from Stabilo presented, among other things, a tube-shaped highlighter pen. With "marke[ding] Schweiz", the Swiss education and marketing expert promoFACTS organized its own promotional products trade fair for retailers and industry users for the first time. The aim of the trade fair was to stage a new, optimal trade fair platform with a clear focus on promotional products and the versatility of haptic advertising.Manufacturer knows the possibilities of its productAs a trade fair platform, "marke[ding] Schweiz" deliberately put the spotlight on promotional products with all their facets and potential uses. The concept of the trade fair is also geared towards Swiss carrier agencies and retail partners. They can invite the platform and their industrial customers to the trade fair. "Promotional products deserve their own trade fair in Switzerland," organizer Michael Mätzener is convinced. "When manufacturers, retailers and the industry come together, there is a lot of potential. Because nobody can explain the possibilities of their product better than the manufacturer himself." The aim is to encourage industrial customers to make greater use of promotional products, and seven sponsoring agencies from all over Switzerland have been recruited for the trade fair: Pandinavia, Cadolino, E7 Promotion, diewerbeartikel gmbh, Polydono, CPT and KW open. Impressions