Excellence in Key Account Management

BOOK TIP In the book *Top Performance in Key Account Management*, authors Christian Belz, Markus Müllner, and Dirk Zupancic explain how to successfully implement key account management in your company and how to adapt to the most important future trends.When professors write books, they are required reading for their students. Revised new editions are particularly feared. There are said to be professors who specifically check the few changes so that their students always have to buy the latest version. Here, three proven marketing experts make their mark with an organizational and sales topic already in its third edition. Their aim is to create a frame of reference for professional key account management. They succeed in doing so excellently. A big plus of the book is also the clarity with which the six steps of the St. Gallen key account concept are presented. The book is perfect for cramming - and yet people with a few years of corporate or sales experience will also benefit from it. Therefore, getAbstract recommends the book to SME managing directors, sales managers and HR managers who want to lead their company to success despite fierce competition. getAbstract rating: 8Feasibility: 8Degree of innovation: 7Style: 8Publisher: VahlenYear of publication: 2014Pages: 258ISBN: 9783800646425