Social web as a risk factor

BOOK TIP In the book "Social Web Risk Factor", authors Achim Kinter and Ulrich Ott explain how good reputation management should react to the social media risk factor and how you can avoid a shitstorm. A good reputation is one of the most important intangible assets of a company. At its core, it is the source of the trust that underlies every type of business transaction. A shitstorm is therefore not to be trifled with: Once the anger of internet users towards a company has been unleashed, there is no stopping it. The discipline that is traditionally dedicated to building and protecting reputation is issues management. This was already practiced before the invention of social media, but the risks have increased rapidly with the advent of social media. The anthology Risk Factor Social Web provides a broad overview of the topic from the perspective of various companies - with a focus on the experiences of German banks and savings banks. The perceived pressure to act, the high interest of commercial service providers and the insufficient scientific penetration of the topic are revealed. getAbstract recommends the book to all those who deal with the topic of reputation management - especially in the financial sector. getAbstract rating: 7Implementability: 7Innovation level: 7Style: 6Publisher: Bank-Verlag MedienPublication year: 2014Pages: 238ISBN: 9783865564061