"Mobile first - interest second..."

Tim Messerschmidt from Paypal/Braintree in action at the App-Day in Zurich.Swiss Mobile Association - smama - intends to dynamize the Swiss mobile scene with this annual congress. According to smama CEO Fritz Reust, this is urgently needed. The interest of the mobile community in this first event was limited, and although the speakers and content were somewhat of a potpourri, there were always relevant statements. Tim Messerschmitt, for example, explained that IoT (Internet of things) and mobile are not in competition, but that IoT can provide a wide range of leverage opportunities for mobile applications. The announced topic of gamification seemed a little outdated - but the speaker Wolfgang Rathert was able to illustrate the relevance of gamification in the context of the experience economy. A key point was that gamification should not be reduced to fleeting "fun", but rather requires a customer involvement journey in order to achieve a lasting effect. Intrinsic motivators such as relationships, independence, mastery and meaning are much more important design criteria than extrinsic factors. At the end of the day, Dietmar Damen ignited his brilliant stimulation fireworks. He is certainly one of the most brilliant speakers on digitalization and innovation in Europe at the moment, and the topic of mobile deserves to be repeated at next year's App Day. However, the organizers should pay more attention to the quality of the programme in terms of its logical thematic structure and the quality of the individual contributions. The question also arises as to whether so many speakers are needed for a one-day event. In addition, the lack of acoustic separation between the plenary and exhibitor areas was very annoying this year. Why the announced "get together party" was omitted without comment was not clear to the participants - let's look forward to next year!