Michael Mätzener

Michael Mätzener (*1974) is the founder and managing director of diewerbeartikel gmbh. While the marketing industry paid little attention to giveaways at the time, Mätzener worked with his customers to develop marketing campaigns that focused on promotional items as sustainable "ambassadors". This allowed him and his company to occupy a niche and quickly establish themselves on the market. With promofacts gmbh, he organizes seminars and workshops on the cross-media use of promotional products in marketing. His latest coup is the launch of the Swiss promotional products trade fair marke[ding].