Linda Miesler

Linda Miesler (*1981), Dr. oec., is head of the Behavioral Marketing department and lecturer in marketing (consumer psychology) at the Zurich University of Applied Sciences ZHAW, Institute of Marketing Management. She began her academic career after completing a degree in psychology at ETH Zurich. She completed her doctoral studies at the University of St.Gallen with the highest distinction: Her doctoral thesis "Imitating human forms in product design" was awarded the Amicitia Prize for the best doctorate in economics in 2011.