Thomas Schwetje

Dr. Thomas Schwetjeborn in 1969, has been heading the Marketing and Services division of Coop Switzerland for over five years as a member of the Executive Board. He is responsible for advertising, including media buying and strategic media planning, packaging design for the company's own brands, all CRM measures, the Coop Supercard with around 2.9 million active households, and advertising marketing for the Coop press with a circulation of 2.6 million copies. One success story is the "20 Years of Naturaplan Campaign".After completing his training as a bank clerk, Schwetje studied business administration at the Westphalian Wilhelms University (WWU) in Münster. The specialist subjects he chose, marketing and finance, proved to be the ideal starting point for his later professional success. With this knowledge, he joined the Institute for Marketing at the WWU Münster as a research assistant in 1996, became active almost simultaneously as managing director of the Scientific Society for Marketing and Corporate Management, and also worked on his doctorate on satisfaction management during this time, which he completed under the marketing pope Heribert Meffert. In 2001, Schwetje gained experience in corporate development at the Bertelsmann media group as a senior consultant in multimedia, which he brought to IMS Interactive Mobile Services GmbH/Apollis AG as managing director in 2001. In 2003, the marketing professional moved to BBDO Consulting as a principal, where he expanded his marketing expertise to include strategic brand management. The bundled marketing and brand knowledge was a good fit for the Coop cooperative, which brought him to Switzerland in 2008.