Benedikt Zumsteg

Benedikt Zumsteg (*1970), Head of Customer Marketing, Federation of Migros Cooperatives, Zurich, managed Cumulus, Switzerland's largest customer loyalty program, from 2009 until he moved to his current position in October 2009. He has consistently developed the program further and adapted it to modern, changed circumstances. Previously, he built up Customer Relationsship Management (CRM) at the Migros travel company Hotelplan, where he acted as a dialog marketing and CRM missionary. He holds a Master's degree in CRM and an Executive MBA Marketing and is involved in CRM committees.