Saatchi & Saatchi is new lead agency of Hewlett Packard

Saatchi & Saatchi and Publicis Modem have won a major new client: Hewlett Packard has opted for the two agencies belonging to the Publicis Group in an agency evaluation, according to a press release issued on Thursday. Saatchi & Saatchi will be the lead agency for all brand communications for PSG, HP's division for PCs and mobile devices, for the Europe, Africa and Middle East regions. Publicis Modem will be responsible for digital communications in the future.
The pitch was led by Richard Pinder, COO Publicis Worldwide and Pedro Simko, Chairman of Saatchi & Saatchi in Switzerland and Emea Chief Marketing Officer.