Special ways in marketing

Peter Diethelm, Managing Director of Migros Eastern Switzerland, spoke on the topic "MIGROS - Traditional and yet not 0815".Once a year, the Schaffhausen Marketing Day offers an attractive platform for all those interested in sales and marketing in the greater Schaffhausen area. In addition to a varied program with current topics from management and marketing, the Schaffhausen Marketing Day offers an ideal combination of personal development and networking. This offer is met with great interest every year. The Park Casino in Schaffhausen was sold out again this year. Almost 200 people listened to the speakers. Stephan Klapproth once again led the evening with wit and knowledge.Marketing - Anything but 0815The two keynote speakers Patrick Warnking, Country Director GOOGLE Switzerland, and Peter Diethelm, Head of MIGROS Eastern Switzerland, shed light on the conference topic from their perspective and gave the participants tips and tricks and some food for thought for their own professional practice. In the three workshops, led by Michael Burtscher, Tim Alexander and Roland Steinemann, the individual topics were discussed in depth.Lively panel discussionStephan Klapproth took up the conference topic again in his usual pointed manner during the concluding panel discussion. He challenged all the speakers with theses and statements from their presentations. Although a number of statements elicited a laugh or two from the audience, the discussion remained objective. When asked about actual recipes for special approaches in marketing, the speakers mentioned the keywords "authentic, consistent, honest, reduction to the essentials and value of the offer".Very satisfiedThe President of Swiss Marketing Schaffhausen and organizer of the event, Eugen Da Pra, was very satisfied with the 7th Schaffhausen Marketing Day. "The concept with presentations, workshops and a panel discussion proved its worth. The expectations were met in full and the numerous feedbacks are excellent. This type of event is a real need in the Schaffhausen region and attracts more attention every year."