Namics: Motivated to vote for Coop Fine Food

In the latest Coop TV commercial, Ivo Adam has his sights set on his attractive neighbor. Viewers can now visit a microsite to decide how the commercial should continue. The agency Namics developed the online strategy.

In the current Coop TV commercial, Ivo Adam gets his hopes up with his attractive neighbor. Viewers can now watch online on a Microsite
decide how the spot should continue. The agency Namics, which belongs to Publigroupe, developed the online strategy and implemented the microsite and the various advertising measures. A Facebook fan page is also intended to help spread the campaign and encourage users to vote.
The commercial with the chosen ending can be seen on the Internet from May 11.

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