Outdoor advertising is accepted

OUT OF HOME Last summer, the market research company Demoscope conducted a survey on behalf of the city of Zurich regarding the acceptance of new forms of advertising on public land. With good results. "Advertising is simply part of today's world" - 96% of the 341 Zurich residents, commuters and tourists surveyed in June 2014 agreed with this statement. The survey was conducted at four locations in the city of Zurich where illuminated rotating columns are located on public land (Albisriederplatz, Schaffhauserstrasse 137 and 445 and Seebahnstrasse 177). More than half of the respondents confirmed that they repeatedly benefit from notices in advertising, and the survey revealed further positive results with regard to outdoor advertising. Three quarters of respondents believe that advertising in public spaces enlivens the city, 72% think that it can shorten waiting times and 87% also rate advertising in public spaces as positive because it is a welcome source of income for the city of Zurich.Clear Channel Director Thorsten Weber is delighted with the results: "Based on the positive results, the city of Zurich has decided to install ten digital LED screens and 30 additional illuminated columns in public spaces from 2016. Illuminated rotating columns in particular are very popular; the rotating, revolving advertising is appealing because it is modern, contemporary and new and brings some life to the respective surroundings."