Best of Swiss Facebook and Twitter Awards: the winners

At the worldwebforum, prizes were awarded for the best Swiss company presences on Facebook and Twitter.For the first time, in addition to the best Swiss company presence on Facebook, the best presence on Twitter was also awarded a prize. "In the ranking, it was important to us to achieve an objective presentation and evaluation of the individual presences in terms of their quantitative and qualitative characteristics" says Fabian Hediger, initiator of worldwebforum.The quantitative evaluation of the individual Facebook presences took place according to the criteria "Range", "Admin Activity" and "Community Response", while the qualitative evaluation was divided into the criteria "Swissness", "Design" and "Content". "The successful use of Twitter is fundamentally different from Facebook: minimalism vs. details, topicality vs. quality, and all that in 140 characters - a challenge that has to be mastered," says Hediger.

Winner "Best Swiss Facebook Award": Feldschlösschen

The Facebook presence of the Feldschlösschen beer brand impresses with a stringent marketing concept and lively interaction with fans. The brewery has already collected more than 78,000 likes, with the discount chain Lidl coming in second. The shortlist included 25 well-known Swiss brands such as Emmi, Deindeal, Lindt, Migros, Ovomaltine, Rivella, Swatch, Swiss, Toblerone and Zweifel.

Winner "Best Swiss Twitter Award": CERN

Rather surprisingly, the European Organization for Nuclear Research CERN won the Twitter Award. The Twitter presence of the major research institution convinced the jury thanks to its great commitment and original sharing of scientific results with its followers. CERN's Twitter account currently has over 1 million followers.CERN prevailed on a shortlist against new other candidates: 20 Minuten, Breitling, Swiss, Migros, Switzerland Tourism, Omega, SBB, Roger Federer and Swiss Ice Hockey. Migros came in second place.