Real-time advertising changes online advertising
BOOK TIP In the book "Realtime Advertising", author Oliver Busch presents strategies, concepts and perspectives for digital marketing in real time. getAbstract recommends the book to anyone who wants to stay on top of online marketing.Real-time advertising is changing online advertising dramatically. All the authors in this book agree on this. Once again, the pioneers of this development are Google, Facebook and Amazon. 21 individual texts of very different quality, written by industry experts, shed light on the various aspects of the topic. The result is a very up-to-date overview from a German perspective. The editor has divided the articles into three sections. In addition to an introduction, there is a section from the perspective of publishers and their marketers and a section representing the viewpoint of advertisers and their agencies. Some authors focus heavily on their own products and services, and from the reader's point of view there are one or two redundancies. Given the industry's strong penchant for technical terms, a glossary would also be helpful. But overall, the book provides a complete and up-to-date picture of the online advertising landscape on the cusp of transformation.getAbstract recommends the book to anyone who is involved in online marketing and wants to know the direction in which the industry is developing.getAbstract rating: 7Feasibility: 6Degree of innovation: 9Style: 6 Publisher: Springer GablerPublication date: 2014Pages: 253ISBN: 9783658053574
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