Stronger is he who is SmokeFree

The posters are intended to encourage smokers to stop and not to shy away from help.In the first year, the campaign aims to strengthen smokers' resolve to quit. Not only the health consequences will be communicated. It is also intended to get people's pride. That's why the TV ads show how smoking takes away the things we all value: Our achievements, our appearance, our health.The key visual of this first campaign phase is the cloud that covers the head. It dramatizes the extent to which addiction takes hold of smokers. These clouds can also be seen on print and posters. However, negative messages have been avoided here. Instead, ordinary people from the street demonstrate how to stop smoking and make it clear: Anyone can do it. And it's only natural to get support in doing so. The campaign is accompanied by a website relaunch. In addition to the design and usability, the focus of the platform has also been revised. As the FOPH is working together with cantons and NGOs for this campaign, the support services offered by the partners are brought to the fore. An interactive map enables people who want to quit to find a suitable support service in their region.The campaign will run for three years and is divided into as many phases. In the first phase, the aim is to motivate people to stop smoking. In the second phase, the campaign supports people who are just quitting smoking and those around them. The third phase aims to establish non-smoking as a matter of course and to confirm non-smokers in their decision. In line with these objectives, new print subjects and commercials will be used from the second phase onwards. The campaign will also be flanked by two sub-projects: An innovative tool that brings friends together to quit smoking will be launched in fall 2015. And in the two-year project "SmokeFree on site", campaign partners will be in direct contact with people from spring 2016 via campaigns.