Audi uses "Fifty Shades of Grey" for advertising purposes

TV COMMERCIAL In the erotic movie "Fifty Shades of Grey", which opens in cinemas on Valentine's Day, the protagonists drive Audi. The car manufacturer is taking this as an opportunity to combine product placement in the film with a casual, fluffy advertising campaign. Not only is Audi using the film to promote its cause, the car manufacturer is also a sponsor of "Fifty Shades of Grey". In the book, Christian Grey gives his girlfriend Anastasia Steele an Audi A3, while he himself drives an R8, and now the cooperation with Universal Pictures has been officially announced. In the movie, the protagonists will drive five Audi models. No wonder the manufacturer is focusing on commercials in which the female and male leads are highlighted, with Vanessa Bayer, "Saturday Night Live" actress, playing a role:

And the second spot with the R8: