"Sun and more"
CAMPAIGN With vacation planning just around the corner, some providers are coming up with ideas to attract attention. ITS Coop Travel, for example, commissioned the agency Fünfstern for its new "Sun and more" campaign.
ITS Coop Travel is drawing attention to itself with a new campaign.For the 2015 vacation season Five star developed a kick-off campaign that covers the entire range of ITS Coop Travel in all key areas: beach vacations, city breaks, round trips and cruises for couples and families. From creation to realization, Fünfstern developed a concept for ITS Coop Travel that attracts a great deal of attention both in the classic media and online with key visuals thanks to a high level of recognition. A newly designed TV spot using stop-motion technology is used as the main communication focus. ITS Coop Travel attached great importance to continuity in the advertising language and audience involvement. With "Sun and more", the style was continued with a breath of fresh air and enhanced with new subjects:
