Cross-channel study launched
DIGITIZATION AT THE POS The Internet World trade fair has set up a short online survey together with the online market research institute Fittkau & Maaß Consulting. The survey examines the acceptance of digitalization at the POS.
More and more people are using their smartphones to find out about products, prices and offers.The smartphone is also becoming increasingly important for bricks-and-mortar retail. More and more people are actively using their smartphones when shopping in stores, shopping centers or department stores, e.g. to find out about products, prices and offers, while brick-and-mortar retail has so far been clearly offline and dependent on costly personal and personnel-intensive support or inflexible discount stamps when it comes to customer loyalty and profile building. Technologies such as beacons, NFC, RFID and QR codes are opening up completely new opportunities for bricks-and-mortar retailers to address customers and build customer loyalty. The aim of the study is to find out how open consumers are to using digital services in bricks-and-mortar stores. Online survey.
