The five most curious facts about global Internet use
INTERNET USE Asia has the highest number of internet users; in South Korea, more customers shop for groceries online than anywhere else in the world; and in Singapore, people search for lip gloss more often on their smartphones than on desktop computers. Google has compiled these and other interesting facts from the results of the «Consumer Barometer.».
84 percent of Swiss people buy their airline tickets online.TNS Infratest surveyed more than 150,000 online users worldwide about their media use and online shopping behavior. Whether device use, research, online shopping or product reviews - consumers from Hong Kong, South Korea and Singapore top the rankings. Only in a few other Western European countries, such as the UK and the Netherlands, do consumers come close to the level of Internet openness from the Far East.Cabinet of curiosities of global web use1. freshly served up online: One in three Internet users in South Korea buys food from online supermarkets; a quarter of them via smartphone. Retailers in this country can only dream of such acceptance for edibles from the web. In Switzerland, the online rate for food is 3 percent.2. makeup from the smartphone: In Singapore, the smartphone is more important than the desktop PC for selecting and researching makeup: 42 percent of all purchases for powder and lip gloss are researched via smartphone, only 36 percent via computer.3. e-commerce is a matter for the states: Canada's consumers are extremely resistant to online shopping by global standards. Only 21 percent of their last purchases were made online. The picture is similar in Switzerland, where the figure is 17 percent. The e-shopping heroes are the South Koreans: every second purchase was last made online.4. select white goods mobile: Small screen as a mobile shopping hurdle - not an issue in Hong Kong. Every second online shopper there selects suitable household appliances such as washing machines via smartphone.5. internet chatterboxes: In China, the urge to communicate after a shopping spree is particularly great. One in three respondents in the People's Republic has rated their last purchase online. That is the best in the world. The Finns, on the other hand, are as taciturn on the Internet as they are generally said to be. Only three percent comment on rating portals after an online purchase.Further results are available at www.consumerbarometer.com apparent.
