Swisscom wins, Sandra Studer sings
The GfM Marketing Prize was awarded for the 30th time on Tuesday, October 28. The prize went to Swisscom for its participatory campaign.
Swisscom CEO Urs Schaeppi and moderator Sandra Studer.The Gfm Marketing Prize was presented to Swisscom CEO Urs Schaeppi in Zurich at the Grand Hotel Dolder following the 73rd General Meeting of the Society for Marketing. He handed over the prize money of 20,000 Swiss francs to Regula Fecker from Rod Kommunikaton for the participatory action www.meine-schweiz-der-zukunft.ch.Wine, women and songThe laudatory speech was given by the President of the Foundation for Marketing, Prof. Dr. Manfred Bruhn. The 14 members of the foundation - all renowned experts from science and practice - select the award winner in a multi-stage process. Bruhn presided over the foundation, which he joined in 2004, for a total of seven years. He is stepping down at the end of the year for reasons of age. GfM board member Stefan Michel, marketing professor at the IMD in Lausanne, will take over the office which Bruhn has filled excellently and brilliantly, according to GfM president Ulrich H. Moser. As a token of thanks, Moser presented Bruhn, a man of pleasure, with a bottle of excellent Ticino wine for each year in office. Sandra Studer, who has hosted the event for several years, sang beautiful songs in honor of Manfred Bruhn, accompanied by pianist André Desponds, known among others from the Gershwin Piano Quartet. Desponds and vibraphonist Thomas Tobler entertained the audience with other pieces and improvisations.About the GfM award ceremony was also published in the current "Marketing & Communication" (issue 10) reported.
