Lasting memory instead of hangover
STATE OF THE ART Drosselbart Promotionsartikel developed an original campaign for the Bolero nightclub in Winterthur. A so-called "hangover kit" with various promotional items was distributed to the party guests. The campaign was awarded the golden PromoFritz Award.

In the Hangover Kit, party guests will find various promotional items to make the hangover more bearable the next morning.Who doesn't know it, the dreaded "day after"? For many partygoers, the day after the big bash often turns into a spitfire. Hangovers, fatigue and other unwanted after-effects from the night before make life difficult for night owls. But now Drosselbart Promotionsartikel has developed a solution. With the so-called "Hangover Kit", the day after should be as pleasant as possible for the party animals.In the black bag with zipper are various utensils to fight the nasty hangover. A door hanger with the inscription "only later in the afternoon again responsive!" isolates the tortured party-goers from the noisy outside world. A sleeping mask with the imprint "ruhemodus" provides the necessary rest. Six chewing gums are at hand to counteract the deflating flag. So that the romantic mood doesn't completely evaporate the day after, there is also a lip balm with the inscription "zum küssen" (to kiss) and a condom for love-hungry people - freely according to the motto "safe is safe".Emotional and practical at the same timeThe Hangover Kit was developed with a view to the "touch me! i'm famous" party, which takes place annually at the Bolero Club Winterthur. To give the event an exclusive touch for invited guests, the club's operators were looking for eye-catching gadgets. "Each of the visitors should not forget the event so quickly and, if possible, keep it in positive memory even the day after," is how Drosselbart explains the goal of the campaign. "Because the gadget is emotional and practical at the same time. "The Hangover Kit was distributed at the "touch me! i'm famous" party in 2014 to around 800 guests on their way out on the way home. However, the total quantity produced was over 2500. "After the party always lasts a long time and most of the guests benefit from the great atmosphere and the spectacular DJs until early in the morning, the day afterwards can sometimes start with a heavy head. A hangover kit is just the thing to cure the bad consequences."Variable content for different eventsThe Hangover Kit is anything but an 08/15 promotional item. "It's original, practical, makes you smile and has something for everyone," says Drosselbart. "Even if the evening has been very serious and relaxed, it is certainly not a disposable item, but will be picked out again at the appropriate time." The gadget can also be re-gifted without any problems, he added. "The entire set is coordinated with its contents and uniformly refined".The contents in the Hangover Kit are 100 percent variable. "Depending on the occasion, new kits can always be put together on different themes." For example, he said, the gadget can also be supplemented with other items such as dextrose, pocket mirrors, a cooling mask, a refreshing towel, salt pretzels, dark sunglasses or a small perfume spray.Campaign wins golden PromoFritzAccording to Drosselbart, the items were very well received by the party guests. While the lip balm and gum were mostly used immediately, the sleeping goggles and condom were used more for fun. "The visitors gave great feedback and were still talking about the evening far beyond the event. The innovative gadget was awarded this year's golden PromoFritz by Promoswiss, the association of the Swiss promotional products industry. The PromoFritz is an annual award for outstanding promotional products. Thanks to this success, the Hangover kits will continue to be distributed on special evenings and to loyal customers at Club Bolero.Author: Simon Wolanin
