Don't miss the boat through passive social media

Keeping track of the many platforms is time-consuming. Due to today's media diversity and extensive communication options, SMEs are faced with the difficult task of keeping an overview and using the few resources available in a targeted manner. A few years ago, it was still possible to convince customers by booking traditional media (advertisements, posters, etc.). With the rapid growth of digital media, this is not enough nowadays.how do SMEs find out what potential and current customers are interested in? Tobias Küng from the zB. Zentrum Bildung in Baden says: "This is precisely the issue that SMEs are dealing with. In the search for promising and cost-efficient marketing solutions, answering this question is crucial." For this reason, course providers only support the view that "everyone needs to be on social media" to a limited extent. They urge a distinction to be made between the active management of company profiles on social media platforms such as Facebook, Twitter, Xing, LinkedIn, Google+, YouTube etc. and a "passive" monitoring strategy. Especially in companies that do not have the human and technical resources to maintain social media platforms, no measures are often taken at all. This should change with this new offer. With the approach "As little as possible, but as much as necessary", the zB. education center, together with the SOMEXCLOUD Social Media Academy has launched the first social media course for SMEs. The course is designed by experienced practitioners for practitioners and provides 1:1 application tips for direct implementation. seven course evenings, the course provides the necessary tools for the business platforms Xing and LinkedIn as well as the most frequently used platforms Facebook and Twitter. With modules on monitoring and social media guidelines, you will learn the basic knowledge you need to stay ahead of the curve.zB. education center will host a keynote event on the topic on September 22, 2014. At this impulse event, the course leaders will give an insight into the topic and there will be time to ask questions and exchange ideas at the networking aperitif. Further information and online registration: www.zentrumbildung.ch/wissen-ueber-mittag. Implementation7 eveningsOctober 20, 27, 3, 10, 17, 24, November 24, December 1, 2014Times: Mondays, 6.30 to 9.45 p.m.Location: e.g. Zentrum Bildung - Wirtschaftsschule KV Baden, Kreuzlibergstrasse 10, 5400 Baden