Communication concept and briefing

BOOK TIP The book "Kommunikationskonzeption und Briefing" by Ralph E. Hartleben offers the reader a practical guide to creating target group-specific concepts. getAbstract has taken a close look at the book.Communication follows rules - only those who know them can successfully address the desired target group. Anyone who plans communication in a company without a solid concept and without the necessary know-how is likely to achieve his goals by chance at best.Advertising and communications expert Ralph Hartleben presents in his book a self-developed approach to creating communication concepts that has emerged from practical experience. On closer inspection, much of it is based simply on common sense, even if some of it is backed up scientifically, but the compilation does not lose any of its persuasive power as a result. The numerous tables, graphics and checklists contribute to quick understanding, but also often interrupt the flow of reading. In addition, the author only mentions online measures in passing.The bottom line is that the book is a helpful companion for creating a conceptual foundation. The large collection of examples of successful and, above all, less successful measures is thoroughly entertaining. The latter often show most clearly what really matters in communication concepts.getAbstract recommends the book in particular to beginners who want to develop their first own communication concepts and have a desire to think further about a sound approach for themselves.getAbstract rating: 7Feasibility: 9Degree of innovation: 6Style: 7Publisher: PublicisPublication date: 2014Pages: 390ISBN: 9783895784019