Scream with happiness

BOOK TIP In the book "Schrei vor Glück", author Hagen Seidel sheds light on the history of the online retailer, which is now known all over the world, under the motto "Zalando oder Shoppen war gestern". getAbstract has taken a close look at it.Zalando doesn't need to be explained to anyone; its "cry for happiness" has long since reached the far corners of Europe. But what is exciting is how the company became what it is today - in the short time of just five years.With great attention to detail, the author not only illuminates the rapid rise of the company, he also shows the consequences of the paradigm shift for which Zalando is jointly responsible. The fact that this is not a dry treatise is due on the one hand to the numerous original statements by top managers and industry experts on the subject of online shopping, and on the other hand to the cleverly interspersed biographies of important Zalando employees. Even if some things, such as free returns, are clearly repeated too often, it remains an interesting and stylistically good read that shows how a consistently pursued idea can change the world.getAbstract recommends the book to retailers and customers who want to dare to take a look at the future of our shopping behavior.getAbstract rating: 8Feasibility: 7Degree of innovation: 9Style: 9Publisher: Orell FüssliPublication date: 2013Pages: 254ISBN: 978-3280055168---------------------------This book was published by getAbstract getAbstract presents summaries of outstanding business books via the Internet. Its mission is to provide managers and executives worldwide with high-caliber, up-to-date business information.