New Rega film by Walker: "The sky can wait"
About a year after the last promotional video for the Swiss Air Rescue Service (Rega), the Walker advertising agency has released another spot. The message of the 90-second video, which depicts a rescue mission, is that one in every 12 people will rely on Rega at least once in their lifetime.
Around a year after the last advertising film for Swiss Air-Rescue (Rega), the Walker advertising agency has launched another commercial. In the film entitled "Heaven can wait", the viewer sees an injured girl in a critical situation from the perspective of a young boy. The film was directed by Martin de Thurah and produced by Academy London based on Walker's idea. The 90-second film about a Rega mission ends with the astonishing fact that one in 12 people will need Rega at some point in their lives, the agency writes in a press release. The commercial can now be seen nationwide on television and on cinema screens.
Responsible at Rega: Walter Stünzi (Head of Communications) and Maria Betschart (Communications). Responsible at Walker Advertising Agency: Pius Walker (CD), Roger Beckett and Benn Callis (Lyrics), Andrew Smart and Justin Barnes (Art Direction) and Adrian Fluri (Consultant). Production company: Academy Films, London. Director: Martin de Thurah. Music: Jonas Bjerre. Producer: Simon Cooper.
