Everyone lives from the fact that he sells something

SWISS MARKETING The Schaffhausen Marketing Day took place for the sixth time on April 8. Under the motto "Sales - a look back to the future", information was provided through presentations and workshops.

f.l.t.r Martin Schwarzer, AMAG Schaffhausen, Kurt Kummer, Witzig The Office Company AG, Morten Hannesbo, CEO of AMAG "Selling is not an art - but earning", "Everyone lives by selling something". With these and other proverbs on the screen, the guests were welcomed. They were personally welcomed by Uwe Tännler, President of the Swiss Marketing Association, Barbara Müller-Buchser, President of the Board of the Cantonal Trade Association of Schaffhausen, Eugen Da Pra, President of Swiss Marketing Schaffhausen and by the moderator Stefan Klapproth, who guided through the event.This year's program demanded not only thinking along during the presentations, but also initiative, as the guests were allowed to participate in workshops. "Loosening of the pants" at AMAGIn his presentation, Morten Hannesbro, CEO of the company, explained how AMAG achieves the desired success through competitive thinking. In doing so, he mentions the term "trouser lift". This is because, as in the Swiss national sport of wrestling, great efforts are required to achieve success. Through internal customer orientation, the "We Surpr!se" strategy and greater transparency, the company is well on the way to the desired goal.The magic of UnileverThe second presentation was given by Joost Jansen, Sr Brand Manager Lipton Ice Tea at Unilever. He presented a marketing concept built on four pillars. "We convince the customer with our magic," he said. By that he means the use of human emotion. The cornerstones are built on that: Empathy, determination, talking points and perfect implementation.I sellThe presentations were followed by the active part. Three workshops were offered, which the guests could attend in two rounds. These were led by Angelika Rinner, trainer for sales at Werner Berger & Partner AG, she told how a salesperson achieves success in 60 seconds. René Zeier, lecturer at the Lucerne University of Applied Sciences and Arts, explained the price war on the sales front. And Anita Fortwängler, the owner of Stilleben, revealed what it's all about when it comes to appearances. Her workshop runs under the motto: "I am - therefore I appear".