SFLB: Green covers for Volvo's environmental models
Spillmann/Felser/Leo Burnett launched a campaign for Volvo to promote its new eco-friendly models. As part of the campaign, large sections of the front pages of various Sunday newspapers were colored green.
Spillmann/Felser/Leo Burnett launched a campaign for Volvo to publicize the new environmental models. To this end, large sections of the front pages of NZZ am Sonntag, Sonntag, Zentralschweiz am Sonntag, Sonntagsblick and 20 Minuten were colored green. In 20 Minuten, even the logo was colored green and 20minuten.ch was also completely green for the launch. Pages two and three show the resolution of the green front page and the presentation of the Volvo Drive models. Various online measures round off the appearance.
With the introduction of a so-called Drive Emblem, Volvo wants to show that the company has long been committed to bringing the automobile into better harmony with nature. The award is given to vehicles that have the lowest CO2 emissions in their segment.
With the introduction of a so-called Drive Emblem, Volvo wants to show that the company has long been committed to bringing the automobile into better harmony with nature. The award is given to vehicles that have the lowest CO2 emissions in their segment.
Responsible at Volvo Automobile: Dr. Andreas Block (Director of Marketing and PR), Eveline Bauert (Communication Manager), Sabrina Pizzolato (Web Manager). Responsible at Spillmann/Felser/Leo Burnett: Rolf Zimmermann (overall responsibility), Martin Spillmann (CD), Simon Staub (CD/AD), Patrick Suter (CD/text), Patrick Dubach (text), Moritz Stillhart, Friederike Coninx (graphics), Elif Cosarpinar (web), Patricia Balliana, Dominik Laubscher (consulting). Image editing: Detail.
