Mobile Actions on the rise
CUSTOMER RETENTION STRATEGIES For now, most companies still rely on tangible measures to retain customers and foster their loyalty. However, mobile is becoming increasingly important. We asked industry experts to take a look at the future of customer retention.
What does the future of customer loyalty look like? We asked seven industry experts about this.We asked the customer loyalty experts the following questions:➊ Traditional customer loyalty measures are increasingly being expanded to include digital ones. Which classics remain "in" and where is the trend heading in the foreseeable future?➋ Will classic loyalty cards and bonus programs soon be supplanted by mobile apps?➌ Which elements should not be missing from any loyalty program today in order to be prepared for the future?Answered:- Stefan Isiker, CEO, pdc Marketing + Information Technology- Koen Heyvaert, Managing Director Loyalty Programs, Boost Loyalty AG- Daniel P. Huber, Head of Business Development, rbc Solutions AG- Andreas Dürr, Head of Business Development & Product Management, Accarda AG- Sascha Benz, CEO, Poinz Ltd- Judith Raymakers, General Manager, ICLP AG- Patrik Marty, agency owner and managing director, znip-znap GmbHDownload the PDF with the answers: MK Magazine, Communication, Issue 12/2013
