Dialogday'09 in the face of the crisis: Advertising in the headwind

The fifth Dialogday will take place on June 4, 2009 under the title "Advertising in the headwind". This year's Zurich Direct Marketing Conference is dedicated to the topics of marketing trends, opportunities and potential in the face of reduced budgets. Questions such as: Classic advertising or dialog campaigns, online measures yes or no, less marketing, different marketing or even more marketing? Speakers from the fields of science and advertising will show which strategies can compensate for the change in consumer behavior and which tools can be used to defy the crisis.
The conference will take place on June 4, 2009 from 12 to 6 p.m. at the Four Points By Sheraton in Sihlcity. The organizer of the Dialogday is Pinkup Dialogmarketing. Further information and registration at Dialogday.ch.