These are the top 10 influencer marketing trends for 2019

Influencers also had their say. Key finding of the Influencer Marketing Trend Report: Influencer marketing will continue to grow in importance, but influencers and companies are in a process of professionalization and need to change their approach. In the numerous practical contributions, marketing experts and influencers provide valuable insights into current and future developments and offer practical suggestions for your own influencer marketing initiatives. The Trend Report contains many new approaches on how influencers can be used beyond traditional product placement.

The top 10 influencer marketing trends 2019:

1. influencers become branded content producers

2. influencers are establishing themselves as a new employer branding tool

3. more than just (moving) images: Influencers rely on podcasts

4. artificial influencers are gaining in importance

5. influencers become valuable employees for product development and market research

6. artificial intelligence (AI) ensures transparency with fake followers

7. companies establish corporate influencers

8. professionalization at Legal & Payments

9. efficiency and impact measurement of influencer marketing campaigns become the yardstick

10. influencers and e-commerce merge

"For influencer marketing in 2019, quality clearly trumps quantity. The professionalization of advertisers, influencers, agencies and service providers continues to progress. We will also see a variety of new and surprising applications for influencers and marketing in 2019, as our trend report shows," says Philipp Martin, CEO of Reachbird.

Click here to download the influencer marketing trend report for free https://goo.gl/CcbQna